What’s the quickest way to have more new patients to your practice? Every practice owner wants the basic answer so when the telephone rings and some snake oil salesman starts talking; it can be easy to get suckered. And then be left paying every month for a service that does little or nothing.
Here’s how to avoid getting sold and instead find an online medical marketing firm which offers value. Ask these 5 questions.
* Do they really measure success when it comes to trackable new patient leads?
* Do they charge month to month or lock people into long-term contracts?
* Can they provide proof the service(s) generate more new patient calls?
* Will they be transparent or do they hide fees?
* Will they manage your marketing to suit your needs?
* See below for that information on each.
1. Do they measure success with regards to new patient leads?
Should you own a practice, the objective of medical marketing would be to do just one thing, which is to have more new patients calling or emailing your practice. It’s to not the quantity of ad impressions or Google views, branding, or page impressions or even total quantity of calls you obtain. None of these things can be changed into new patients and sales.
Most medical marketing firms attempt to bury you in data about items that has no tangible benefit. Some will even request you to put special coding on your own website throwing off your current marketing metrics. Instead look for a marketing firm that uses call tracking and form fill tracking to accurately determine how many NEW Patients contact you each month.
2. Will they charge month to month or lock people into long-term contracts?
Long-term contracts needs to be a huge red flag. It’s a sales tactic to sell something people will want to dump within a month or two that keeps you spending money on 6-12 months for something that does nothing. Make sure to pick a medical marketing firm that charges over a month to month basis. That way, they’ll need to continue to earn your business each month.
3. Can they supply proof the service(s) generate more new patient calls?
Had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is essential you should know is the fact that none of these work then one is even illegal. There is certainly zero proof that utilizing these marketing tools will attract just one new patient. However, there is lots of evidence that these are just methods to charge your practice for services that do nothing.
Geo-fence display pushes text messaging out to prospects driving from your practice. Which is not only annoying, and in case it worked would mess with the scheduling. The truth is, it doesn’t generate leads. Great idea if you had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is advisable, for a lot of local business owners but Google’s views it as a violation of HIPAA. Using retargeting ads could put your practice in jeopardy.
Banner ads? Again no evidence they generate any new patient calls and a lot of evidence they’re a waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service works to generate new patient leads then speak to several clients who’ve tried it.
4. Are they transparent or do they hide fees?
In terms of price you’d like to know what you’re paying for, right? Yet a common ripoff strategy in the industry is always to charge for Pay-Per-Click ads based on a mythical ad cycle, say $1000 per cycle. Then this firm refuses to really provide information about how most of those funds will almost certainly actual AdWords spend versus within their pockets.
The only real transparent method to charge for medical PPC is always to charge a monthly management fee and after that have you ever pay the AdWords spend right on your charge card. That way you know just how much you happen to be paying the marketing firm to manage your medical PPC and just how much went to Google’s AdWords.
5. Do they manage your marketing to suit your needs?
There are plenty of low-cost website marketing services on the market that provide you access to software so that you can manage your marketing yourself. For instance, you will find a number of companies that sell online review software, and almost none that train your team using it and make sure it’s helping you.
Getting access to powerful internet marketing tools is excellent, in theory, if you have a Ph.D. in website marketing and 40 hours a week to spare. On the other hand, if you currently have employment helping patients, they are just a large waste of time and funds.
Make sure to check that this marketing firm does the work, which means you can focus on everything you do best that is helping patients. What’s the easiest way to attract new patients? Make certain for every dollar you spend money on lead generation you’re getting nlphhf along with a positive ROI. It’s so easy. And steer clear of all of the nonsense about geo-fence displays, retargeting, banner ads as well as other items that does nothing for the medical practice.